Business

7 Steps to creating an E-book

How To Get Over Your Fear of Offering An eBook


Want to know the biggest self-imposed roadblock authors face?
It’s that small voice in your head that says, “Who are you to think you can write a book?”
Sound familiar?
We all have that voice, so it can (and should) be ignored…at least when it comes to
getting the words on paper.
But that voice does bring up a great question:
Who are you?
And why should your ideal reader pay attention?
Who will actually buy a book from you?
Do you know enough to write a book?
Are you qualified to share knowledge on this subject?
And all sorts of questions that make you doubt yourself and doubt your abilities.
Let’s start quieting those voices by stating that you are more than ready to write a
book. Keep this in mind: You have an important message that only you can share.
We all do.
It’s your job as the author to uncover your unique story and write your book from
that point of view. Get this right, and you’ll instantly and easily attract your perfect audience—those
readers who “get” you and with whom your book will resonate. They’ll become raging fans who will help spread your message far and wide.

But first you have to determine what your story is and why it matters. 

Some examples of author story include:

  • The weight-loss coach who turned her life around by losing 75 pounds and now provides encouragement and support to women who struggle with their weight. 
  • The business coach who struggled for years to get her own business off the ground, and who now has a unique ability to see past the roadblocks that hold her clients back. 
  • The small business owner who discovered a powerful marketing method that tripled her income, and who wants to help other business owners thrive. •

Your story can be one of dramatic change, or an internal mindset shift, or even a very personal “why” behind your passion. 

Whatever it is, it’s uniquely yours, and when you allow it to shine through in your book, you’ll instantly set yourself apart from the competition to reach your ideal audience.

Your audience is going to be drawn not to you being perfect but to you sharing your own story and journey. 

Your experiences and what you have learned can’t be taught by anyone but you so don’t let you stand in the way of your own greatness.

This doesn’t mean you have to be perfect or anything close to perfect when it comes down to it because many lessons can be learned through the mistakes you may have made. 

You can help someone else avoid unnecessary setbacks and save them a ton of time. 

Always keep that in mind that people will pay to learn about your mistakes so that they don’t make the same ones. 

So let go of the doubt and fear and let’s write a book!  What story can you share with your audience?

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How To Research Your eBook Topics

Now that you know why you’re writing your book, it’s time to decide exactly what your book will be about. 

This isn’t some high-level overview where you can say something like, “I want to write a book about branding.” That’s too general. 

For this step, you want to dig deep and clearly define your book’s unique message. 

Questions are content is one of my favorite statements and one that has helped me consistently create new digital products on a monthly basis.

Your audience is full of clues about what they want and most are vocal about what that is when you know the right questions to ask and the right places to look.

Ask yourself:

  • Who is my ideal reader? What is her life like? Why does she need this book? 
  • What’s my area of expertise? What do I know that few others do? What unique insight can I provide? 
  • What’s hot right now that ties into my message? How can I incorporate current happenings in my industry with my book? 

With these questions in mind check out some of my favorite places to research:

Amazon

Facebook Groups

Instagram 

Pinterest  Blogs

Look for keywords about your topic and phrases such as: 

How to, should I, what do you think, etc.

Amazon

You can check out the latest books in your category and get ideas for what type of content is selling well in your niche. 

You can also go through the comments and see what people have already purchased your type of book are raving about or even better what they are complaining about or are saying is missing. 

Missing pieces are a great way to make your book stand out.

Facebook

The Facebook search bar is a gold mine. You can use it to check pages, trending topics, Facebook groups, and public posts around a certain topic. 

Make notes of questions or topics that continue to come up a lot.

Instagram

You can use your own audience to research as well as your top competitors.  This works especially well if you feel as if your own audience is not providing a lot of feedback or you’re just getting started and your audience is still warming up to you. 

By researching your competitors you are able to determine what questions your own audience would ask as well as determine where there are gaps in the content that they offer. 

Pinterest/Blogs

Pinterest is full of trending topics and you can gauge how interested your audience would be based on content that is repinned or shared. Many of the pins also lead to blogs so this is a great way to check out other comments, feedback, or find similar topics. 

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Spend some time researching each of the previous platforms and narrow down 5 possible topics for your eBook.

What can I offer my audience on this subject?

What’s missing about this subject?

What is my unique standpoint?

What have you learned overall about your topic?

What can you teach your audience through your eBooks?

How To Validate Your Idea Before You Start Writing

Alright, now that you have some topics to work with it’s time to narrow it down and determine what your audience would be the most interested in and likely purchase.

You don’t have to write about everything all at once and all of your content doesn’t need to be in a single eBook. Validate the idea that your audience would be the most interested in and start there. Once you have one successful eBook under your belt you can start on your next best-seller.

Steps to validate an idea:

Email List

Your email list will always be the best place for you to start validating your idea and one of your first places for promotion. Test the topics with your audience and ask for additional questions or feedback. Remember most buyers won’t mind telling you exactly what they want to know so don’t be afraid to ask.

Polls on Instagram Stories

The Questions and Poll stickers in Instagram Stories are an amazing way to get feedback, with a simple yes or no, or drop your question in the box prompt you can start to weed out which topics your audience really wants to learn about from you.

Posts on Instagram

Timeline posts on Instagram work as well, you can post different topics and have your audience vote in the comments, as well as invite them to leave any additional questions for the book.

So we have a topic, how do you take the topic and turn it into an outline for your book?

Let’s use Instagram Stories for an example:

I polled my audience with my Instagram Story to ask if they wanted to learn about Instagram TV or Instagram Stories since it has been a popular topic from my followers. Instagram Stories won, so I moved to the next step.

I searched Amazon and Facebook to gather the top questions about Instagram Stories and tallied which ones came up the most often. 

The title I decided on was: How To Grow Your Business With Instagram Stories 

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My Book Outline:

My Personal Story:

How have Instagram Stories helped me and my business?

What are 3-5 things my audience needs to know about Instagram Stories?  What is a clear goal of this book?

-What Should You Share In Your Story?

-How To Use Canva to Create Branded Instagram Stories.

-Top Instagram Story Apps -How To Create Animated Stories -How To Turn Stories Into Sales.

The Wrap Up.

What’s next? Request feedback and testimonies.

The next step is to take your idea and turn it into your book outline.

Here are the key pieces of your eBook.

What is your personal story that relates to this topic?

What question is your book answering or what problem is it solving?

What are the 3-5 essential steps that will take your audience from question/ problem to answer/solution?

What comes after the solution?

How can your reader keep in contact with you?

I’ve given you plenty to work on to get you started on creating your first eBook, take this as a homework assignment and return tomorrow for the final steps in creating your digital product.

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